How we got here

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Updated


Author
Zeno Rocha

Aug 2022: Reimagining email

Bu and I were using multiple email tools, but they all felt outdated, slow, and built for marketers, not developers.

We also had to deal with emails landing in the spam folder and felt the pain of building a beautiful email template that would work everywhere.

So, we started playing with the idea of building the “Stripe of Email” as a side project.

Zeno Rocha (left) and Bu Kinoshita (right) writing the first lines of code for Resend
Zeno Rocha (left) and Bu Kinoshita (right) writing the first lines of code for Resend

Sep 2022: First customer

Once we had a working MVP, we shared it with a friend who was working at another startup. He liked it and started using it in production. We sent him a $10 payment link as a way to validate if the product was really good or not.

To our surprise, he paid (!), which gave us the confidence to apply to Y Combinator.

Nov 2022: Getting into YC

After pitching the idea to Gustaf, Harj, and Diana, they finally accepted our application!

We immediately quit our jobs and moved to San Francisco to join the YC Winter 2023 batch.

Dec 2022: Open source launch

We launched react.email because we were frustrated by how difficult it was to build modern email templates that worked well across all email clients.

This project caught the attention of a lot of people, and it became clear that this was just the tip of the iceberg.

Jan 2023: Hello world

Resend was incorporated in January 2023, and we shared the news online.

The response was overwhelmingly positive, and the announcement tweet alone had more than 1M views.

This was also the month Jonni Lundy joined our founding team as Operations Manager.

Introducing Resend

Why are we doing this? What problem are we solving? Why now?

resend.com/blog/introducing-resend

Mar 2023: First launch week

We organized the first Resend launch week and shipped seven new features in seven days.

Launch Week 1: Wrap Up

All about the seven new features we launched in the last seven days.

resend.com/blog/launch-week-1-wrap-up

Apr 2023: $3m seed round

After finishing Y Combinator, we raised a $3m seed round (see full list of investors).

We also had our first team gathering in Lisbon, Portugal.

Resend raises $3M

Who invested on us. Where we're going. Why are we doing this.

resend.com/blog/resend-raises-3m-seed-round

May 2023: Welcoming Zeh

We announced that Zeh Fernandes joined our founding team as Product Designer.

Welcoming Zeh Fernandes, our new Product Designer

We're thrilled to share the news that Zeh Fernandes is joining Resend.

resend.com/blog/welcoming-zeh-fernandes

Jun 2023: Public launch

After operating behind a waitlist, we finally opened the product to everyone.

Sep 2023: Welcoming Vitor

We announced that Vitor Capretz joined the team as a Software Engineer.

Welcoming Vitor Capretz, our new Software Engineer

We're thrilled to share the news that Vitor Capretz is joining Resend.

resend.com/blog/welcoming-vitor-capretz

Nov 2023: Welcoming Krithika

We shared the news that Krithika Yetchina joined the team as Customer Support Engineer.

React Email also reached 10,000 GitHub stars that month.

Welcoming Krithika Yetchina, our new Customer Support Engineer

We're thrilled to share the news that Krithika Yetchina is joining Resend.

resend.com/blog/welcoming-krithika-yetchina

Dec 2023: 1,000 paying customers

We celebrated 1,000 paying customers as we closed the first year of Resend as a company.

Jan 2024: Looking “Forward”

We organized our second launch week, and this time, we called it Forward.

This marked the launch of marketing emails and turned Resend into a multi-product company.

Resend Forward: Wrap Up

All about the new features we launched last week.

resend.com/blog/resend-forward-wrap-up

Mar 2024: Investing more in security

After months of work, Resend became SOC 2 Type II compliant.

Resend is SOC 2 Type II compliant

Our journey to becoming compliant and what it means for you.

resend.com/blog/soc-2

Apr 2024: First 100,000 users

After 15 months since officially starting Resend, we reached 100,000 users.

What's next after 100,000 users

How we got here and where we're going next.

resend.com/blog/what-is-next-after-100-000-users

Jun 2024: Opening our strategy to the world

After months of work, we launched our handbook and shared 35 articles on how we approach engineering, design, support, and marketing.

We also announced that Felipe Volpone joined the team as a Software Engineer.

Handbook

The process behind Resend.

resend.com/handbook

Jul 2024: Improving data privacy

Resend became GDPR compliant and we wrote about the journey to get there.

We also shared that Brian Kerr joined the team as a Customer Success Engineer.

Resend's journey to GDPR compliance

Our path to complying with GDPR and continuing our commitment to protecting your data.

resend.com/blog/gdpr

Aug 2024: Third launch week

We celebrated our third launch week by shipping 6 new features in 7 days.

Schedule Email API, Vercel Integration, and React Email 3.0 were some of the highlights.

Resend Forward 3: Wrap Up

Everything we launched during the third launch week.

resend.com/blog/resend-forward-3-wrap-up

Oct 2024: Pricing updates

We rolled out a new pricing tier for high-volume senders.

We also announced that Chris Pennington joined the team as a DX Engineer.

Introducing the Scale plan

What changes with the new plan that starts at 100,000 emails.

resend.com/blog/introducing-the-scale-plan

Nov 2024: Offsite in Floripa

Our team of 10 people flew to Brazil to spend a week together. A lot of great insights came from that.

We also shared that Danilo Woznica joined the team as a Design Engineer.

Reflections on my first Resend offsite

A week of connection, strategy, and learning.

resend.com/blog/reflections-on-my-first-resend-offsite

Dec 2024: $18m Series A

After 18 months since the public launch, Resend raised a Series A round.

We also announced that Alexandre Cisneiros joined the team as a Software Engineer.

Resend raises $18M Series A

How we got here. Where are we going. Why we exist.

resend.com/blog/series-a