What is our brand's voice and tone
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All Resend content should read as though written by a developer.
Here are some voice, tone, and language guidelines.
Simple
Get to the point and avoid unnecessary complexity, redundancy, and verbal garnish. Our content should not be thinly veiled sales pitches or lazy fluff for the sake of volume.
Good: Resend is an email API for developers.
Not good: Resend is a revolutionary platform that connects world-class busineses with their users via a state-of-the-art communications interface.
Factual
Use positive assertions that you can provide evidence for. Engineers are on alert for claims they can poke holes in, and once found, their trust in us is shattered.
Good: Resend delivers emails under 600 ms (p95).
Not good: Resend is the fastest email solution in the market.
Technical
We expect our audience to feel comfortable reading a fairly technical piece. Including technical details can not only be clarifying, but also make it clear that our content is not just an arm of the marketing function.
Good: Resend provides two types of email encryption configuration such as Enforced TLS and Opportunistic TLS.
Not good: Resend gives you controls to make your emails safe and secure.