Introducing Marketing Analytics
Understand how your emails deliver, who is engaging with them, and where users opt-out.
Bu Kinoshita
When we released Resend Marketing earlier this year, we focused on creating the easiest way to write and send email blasts to your users.
But what happens after you send an email? How do you know if your users liked it?
To help answer that question, we are unveiling Marketing Analytics, giving you both aggregated metrics along with itemized breakdowns of how your broadcasts performed.
How it works
When sending to a large audience, it can take a lot of work to know how your broadcast performed or how to improve it. Marketing Analytics gives you clear metrics to understand how your emails deliver, engage, and where users opt-out.
Deliverability
This gives you a clear breakdown of how your broadcast was delivered (or not). Keeping delivery rates high is essential to maintaining your reputation as a sender because inbox providers use them to indicate the quality of your list.
Engagement
For the delivered messages, you want to know how your audience interacted with the email. We use open and click rates to give a window into the engagement.
Opt-out
There are times when users signal that they don't want to hear from you anymore. Two main indications of this are complaints and unsubscribes. We track both and surface them to you. Keeping this metric low is a good indication that your content is resonating with your audience.
User interactions
Sometimes, the key metrics raise additional questions. For example, if you see a high opt-out rate, you might want to know who unsubscribed. Or, if you see a low delivery rate, you might want to know who's email bounced.
We've added drill-downs into Opens, Unsubscribes, Bounces, and Complaints.
Top clicked links
If you have multiple links in your email, you might want to know which ones were the most popular. This can help you understand what your audience is interested in and what they are not.
Get started
This is live now for all Marketing Pro users and the data will be available on future broadcasts.
We hope this helps you understand your audience better and make your broadcasts more effective.