What's the role of design at Resend

The design role has changed since the early days of software. In less than 40 years, both the title and responsibilities have shifted at least 10 times. This article is a reflection on how the design team at Resend operates — what we do, how we think, and best practices to collaborate with other areas.

Design at Resend is a holistic practice. We believe great products emerge from the constant dialogue between form and function. We think in systems — defining how features work, how they connect and how they serve real people. We're not just designing screens. We're shaping experiences.

Our role goes beyond aesthetics. We make connections, synthesize perspectives, and visualize futures that don't yet exist. We translate strategy into interfaces, emotion into clarity, and complexity into something people understand; and want to use.

We're a lean, multidisciplinary team that blends strategy, user experience, visual design, motion and code. We act as translators, aligning business goals, users needs and innovation to craft seamless, human-centered products. We don't believe in handoffs. We believe in being hands-on. From ideation to implementation, designers should be in every step of the way, side by side with engineering.

For us, Resend is a living system. Marketing, support, brand, product, every touchpoint is a design opportunity. And our job is to create coherence across all of them.

Design isn't an add-on. It's at the heart of how we build.

How we work

Our design process isn't linear, and it's never set in stone. It's a flexible system of thinking, making and refining. We work fast. We research, sketch, prototype, test, and iterate. We stress-test ideas to make sure they scale. We jump in code whenever we can. We don’t just design what works. We refine until it feels right.

What is our design process

Ideas that shape how we design high-quality software quickly

https://resend.com/handbook/design/what-is-our-design-process

How we do it

Collaboration is woven into everything we do. Internally, collaboration means respecting each other’s disciplines, working in the open, and sharing feedback often. Externally, it means bringing users into the process. They understand their problems better than we ever will, and we treat that knowledge as a critical input – not an afterthought.

How to work with the design team

A guide for collaborating effectively with Resend's design team

https://resend.com/handbook/design/how-to-work-with-design-team