Introduction

Managing subscribers and unsubscribers is a critical part of any email implementation. It’s important to respect your users’ preferences and ensure that they’re receiving the right emails at the right time.

Resend Audiences allow you to group and manage your contacts in a simple and intuitive way.

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Send emails to your Audience

Audiences were designed to be used in conjunction with Broadcasts. You can send a Broadcast to an Audience from the Resend dashboard or from the Broadcast API.

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From Resend’s no-code editor

You can send emails to your Audience by creating a new Broadcast and selecting the Audience you want to send it to.

You can include the Unsubscribe Footer in your Broadcasts, which will be automatically replaced with the correct link for each contact.

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From the Broadcast API

You can also use our Broadcast API to create and send a Broadcast to your Audience.

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How to customize the unsubscribe link in my Broadcast?

Resend generates a unique link for each recipient and each Broadcast. You can use {{{RESEND_UNSUBSCRIBE_URL}}} as the link target.

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Automatic Unsubscribes

When you send emails to your Audience, Resend will automatically handle the unsubscribe flow for you.

If a contact unsubscribes from your emails, they will be skipped when sending a future Broadcast to this same audience.

Learn more about managing your unsubscribe list here.